The holiday season is a great time to add some festive cheer to your website. Not only can it help get your visitors in the holiday spirit, but it can also set your brand apart and show that you’re paying attention to the current season. Here are some tips for incorporating the holidays into your website’s UX writing:
- Update your greeting and messaging. Consider adding a holiday greeting to your website’s messaging, such as in the header or footer. You can also update the language in your product descriptions or calls to action to reflect the holiday season. Just be sure to keep the tone consistent with your brand’s voice and avoid being too salesy or pushy.
- Offer holiday promotions and discounts. The holiday season is a great time to offer special promotions and discounts to your customers. Consider adding a banner or pop-up to your website announcing any holiday deals you may have. Be sure to clearly communicate the details of the promotion, such as the dates it is valid and any exclusions or restrictions.
- Use holiday-themed microcopy. Small bits of text, like button labels or error messages, are an opportunity to add some holiday cheer to your website. Consider using holiday-themed microcopy, like “Happy Holidays!” or “Season’s Greetings!” in appropriate places.
- Add holiday-themed social media posts. If you have a social media presence, consider creating holiday-themed posts to share on your channels. This can help get your followers in the holiday spirit and drive traffic back to your website. Be sure to use language that is consistent with your brand’s voice and tone.
- Don’t forget about accessibility. While it’s important to incorporate the holidays into your website’s UX writing, be sure not to neglect accessibility. Use clear, concise language and avoid using holiday-themed graphics or images that could be confusing or hard to understand for users with disabilities.
By following these tips, you can add some holiday cheer to your website’s UX writing and make it stand out during the busy holiday season. Happy holidays! This post was written in its entirety by a chatbot as part of a ongoing experiment.